SEO (Search Engine Optimisation)

Is your website optimised for keywords/keyphrases that have been researched to maximise your potential targeted visits?

Do you know where your website ranks on all the major search engines under targeted keywords or keyphrases?

Search Engine Optmisation or SEO is a form of online marketing. We Specialise in organic or natural search results, which attracts more traffic without blowing the advertising budget on PPC campaigns. SEO is a powerful, yet cost effective way of promoting your business and driving valuable traffic to your website. SEO takes time and patience, so we offer our professional services to lighten the load and save you money.

What is Google Analytics and why install it on your website?

"Google wants you to attract more of the traffic that you are looking for and help you turn more visitors into customers. Use Google Analytics to learn which online marketing initiatives are cost-effective and see how visitors actually interact with your web site. Make informed web site design improvements, drive targeted traffic and increase your conversions and profits."
Source: Google

The Benefits of SEO

Here are some benefits of using a 'good' SEO company: -

1. Higher Search Engine Position
2. Increase in traffic and visitor quality to your website
3. Increase in business
4. No more manually checking your rankings... we do it for you in a monthly report!

SEO is just as important as the design of the website itself. and is essential to the econmic growth of your website. Good SEO will bring visitors in while the website's design should aim to keep them there and coming back again. Without SEO a website will stuggle to full-fill it's potential. How a website performs on search engines is also something a web designer should bare in mind when designing and building a website, providing that search engines will be key to generating business through the website.

Paid Search Engine Advertising (PPC) vs. Natural SEO Listings

Many webmasters who are new to web promotion choose only pay per click advertising. Optimising your web pages for natural search engine results involves a lot more work but in the long term, you'll receive a much greater return on investment with natural search engine optimisation.

What is Pay Per Click Advertising (PPC)?

SEO Process

The list below explains what's included in our SEO packages but not limited to and how it will benefit you and your business: -

Consultation

Market research to assess level of competition, site analysis to see if your site is search engine friendly (access permitting) and product / service review to determine which package is right for your business.

Keyword research

Our market researching techniques will ensure your site is ranking for keyphrases that people are searching for and for the right reason.

What is keyword research? 

Initial report

A monthly report detailing your website ranking on all the major search engines under specific carefully researched keyphrases.

On and Off page SEO explained

Organic on and off page optimisation techniques will give your site the edge and stability a website need requires to enable you to compete online.

On-page Optimisation may include but not limited too: -

• Keyword research
• SEO Friendly copywriting
• Website architecture and code modifications (including Meta Tags)
• Site mapping
• Link popularity

Off-page Optimisation may include but not limited too: -

• Social networking
• Article submitting
• Back link management
• URL submission to industry relavent directories and related sites

End of month rankings comparison report

A monthly report detailing your website ranking on all the major search engines under specific carefully researched keyphrases.

Repeat Process

Evaluate and repeat Process to improve search engine position and ranking.

SEO takes time... period.

Most businesses will understandably expect their new website to start ranking highly quickly, even if it is a prominent brand. The reality is that it takes time and effort to build up the mass and quality of in-bound links. Some search engine companies, such as Google are even factoring in the age of the site into some of their ranking algorithms. Other times, new content (e.g. a news-based site) even from a new site can rank highly quickly (temporarily or for a long time), especially on niche topics.

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